Azerbaijan Debuts at ITE HCMC 2025, Strengthening Tourism Ties with Vietnam

The International Travel Expo Ho Chi Minh City (ITE HCMC 2025) officially opened on September 4, bringing together global tourism leaders, businesses, and government representatives. For the first time in history, Azerbaijan is participating with its own national booth, marking an important step in promoting the country’s tourism potential and strengthening bilateral relations with Vietnam.

Azerbaijan’s participation is represented by the Azerbaijan Tourism Board, as well as Absheron Hotel Group, MICE&Travel, Wonderway Travel. In addition, senior officials from the Executive Power of Baku City are attending to further expand cooperation.

Azerbaijan’s debut at ITE HCMC 2025 is an important step in strengthening bilateral relations between Azerbaijan and Vietnam in tourism, business, and cultural exchange. With its rich heritage, dynamic hospitality industry, and strategic location at the crossroads of Europe and Asia, Azerbaijan presents new opportunities for Vietnamese travelers and businesses alike.

The national booth highlights Azerbaijan’s tourism offerings while also creating space for B2B meetings and partnerships. The participation of Azerbaijani tourism companies alongside government officials reflects the country’s strong commitment to building long-term cooperation with Vietnam and ASEAN partners.

This historic participation at ITE HCMC 2025 is expected to pave the way for new tourism initiatives, business exchanges, and cultural projects that will deepen people-to-people ties and strengthen the friendship and strategic partnership between Azerbaijan and Vietnam.